PRM Group Ltd | About Us

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Company Overview

Founded in 1988 by Philip & Lynne Morrow, PRM Group is now one of the largest Independent Chilled & Frozen Food Sales and Distribution companies in Ireland.

The PRM Group

The PRM Group is recognised as one of the leading independent chilled operators in Ireland providing an economic solution to distribution for brands, to central depots and independent outlets across the island. Our multi award winning business now consists of 6 companies, 2 trading (Sterling and Euro), 1 haulage, 1 logistics and 1 manufacturing factory in Derry. The Group employs over 200 people across Ireland.

Our Aim

To consistently meet the needs of our customers and suppliers by providing the best chilled food sales and distribution service on the island of Ireland.

"PRM's future growth will be secured providing that we as a business continue to offer an economic, cost effective sales, distribution and consolidation service to customers, brand owners and manufacturing. Distribution is an extremely dynamic, demanding environment and therefore it is also crucial that we continue to explore new routes to market for our current and future supplier base"

Philip Morrow: Managing Director

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Generating the Business

Sales Division - Retail

Operating throughout Ireland our team of Account Managers, Sales Executives, Van Sales and Support Staff offer both our customers and suppliers profitable growth via strong trade relationships. The influencing and execution of our suppliers' brand plans ensures that PRM offers customer value and choice, which has led to our continued success.

Business Development

PRM Business Development is the link with our suppliers. With key input into brand plans, new product development, promotions and pricing structure, our Trading Team provides the business with the ingredients for our continued growth. This now includes the responsibility for our own brands Galberts and Fresh Food Kitchen. Key to our relationship building strategy is our PR, Events Management and Marketing Function which focuses on growing both PRM and our supplier brands.

Manufacturing

GalbertsThe Galberts brand has been established for over 13 years and is one of the Ireland's leading garlic bread ranges. Now owned by PRM, the range has been extended. We continue to manufacture and offer an exciting range of products to appeal to the savoury, convenience and dessert categories.

Fresh Food KitchenThe Fresh Food Kitchen brand is a long established brand in Northern Ireland. Manufacturing a range of wet and dry salads, sandwich fillers, desserts, vegetable compliments and pasta meals. Recently the factory has extended its facilities and now offers own label opportunities for our retail partners.

Delivering the Business

Supply Chain

Responsible for the order capture and stock replenishment of over 1000 product lines reaching our customer base across Ireland 364 days a year. We control purchasing and stock replenishment ensuring that stock levels are maintained, continually reducing our customers' order lead times and maintaining consistently high service levels. We have the capability of receiving and effectively processing customers'and suppliers' orders by a variety of communication channels.

Haulage

With our own multi-temperature controlled fleet in excess of 40 vehicles, supported by a team of independent hauliers. PRM Haulage provides a range of transport solutions across Europe, UK and Ireland. Currently handling in excess of 160 loads per week, the Haulage Division has capability to manage consignments from one pallet to twenty-six pallet loads across frozen, chilled and ambient temperature regimes with full temperature traceability.

Logistics

PRM LogisticsWith a highly trained staff, logistics is responsible for the effective receipt, stock management, order assembly and delivery of our product portfolio. Our extensive logistics network allows us to deliver 300,000 cases per week to distribution points thoughout Ireland from our strategically placed hub in Lisburn.

We operate from a modern facility with state of the art computerised stock management, voice picking and temperature monitoring systems, providing full stock traceability and chill chain maintenance.

Export & Freight AwardsOur Quality Assurance System has been designed to provide industry recognised procedures for food safety, protecting our suppliers', customers and consumers' interests. We are regarly audited and having received approvals from STS, Yum! Restaurants International, Muller Dairy, Kraft and Grampian Country Pork, our Logistics Division prides itself on the high standard of service we provide.

Servicing the Business

Finance & Information Technology

Our team of IT professionals develop and manage a range of information systems in house which service almost all aspects of our business. Advanced data analysis tools and back office systems allow us to provide both customers and suppliers with up to date management information services including sales information, EDI order capture, invoicing, purchasing and advanced shipping notifications. PRM offer bespoke software for promotion management to enable supplier funds to be monitored and controlled.

Voice Controlled PickingA Voice Controlled Picking System was introduced throughout our warehouses in January 2009. The hands free system has proved to be successful in increasing pick accuracy, productivity and safety. The automated system also facilitates real time stock management and replenishment capabilities.

In July 2009 a Van Sales Handheld System was introduced throughout our van sales fleet. The mobile solution integrates with our back office system to provide our customers with managed ranges, personalised priced delivery notes and daily invoicing. The mobile solution provides computerised stock management and permits capture of electronic proof of delivery.

We believe that by using the latest technologies and software systems we provide our employees with the ability to offer the highest level of service to both our customers and suppliers.

Customers

The PRM trading and manufacturing companies' customer base extends across Ireland to include UK and local multiples, the independent and foodservice sectors. PRM Haulage customers are UK, Ireland and Europe wide and include both manufactures and retailers.

Brands

PRM group provides a route to market for national, local Irish and private label brands. This range has been recently enhanced with the addition of PRM own products trading under the Fresh Food Kitchen and Galberts brands, manufactured in its two factories. view brands

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